Duplicate Meta Descriptions
What're duplicate meta-descriptions? When more or two pages have the sam-e content in the meta description Do meta description that is replicate issue? It`s better to possibly have special meta description or no meta-description than to use duplicate meta description. Each page in your site should have a clearcut message. How may I check for meta-description? Screaming Frog Google Research Console
Missing Meta Descriptions
What are missing meta-descriptions? When you don`t enter your own meta-description, Google takes what it thinks is the most descriptive section of the content and uses it for the snippet to show consumers in the SERP. Why do meta-descriptions issue? While filling out the meta description has become less essential to tell the search engines what your page is about, it`s nonetheless a great spot to put in keywords and language which will elicit a click from the user. You miss the opportunity to frame your snippet the way that you simply want it to study, by not filling out the meta-description. How am I able to check the for meta description that is missing? Screaming Frog > Meta description
Authorship markup (rel='author' or rel='me')
What's Authorship markup? Shows a wealthy snippet of the creator in the SERP. Attributes content on a page or post into a particular writer (i.e. digital signature) Why does authorship mark-up issue? Currently authorship markup has been suspended by Google; however might take it it straight back in potential. If I 've markup that is Authorship, how can I check? Verify with Google Structured Data Testing device.
Check for rel=nofollow Stats
What is rel="no follow"? A command telling Googlebot not to move trust, any equity or credit through a link. Why do nofollow links matter: Should you want to pass link equity via an internal link on your site or through an outbound link If you`re link constructing and acquiring nofollow links, you`re acquiring diminished returns on your own effort How can I check for no-follow hyperlinks: Majestic Screaming Frog A nofollow browser plugin
302 redirects
What's a 302 redirect? Tells lookup engines that a page has been moved temporarily. Why do 302 redirects matter? 302 re directs don't pass SEO equity, meaning in the event that you redirect a page, the link value does perhaps not pass-through. Because Google believes a-T some point you may revert straight back to the redirected url content may be prevented by it on the new url from indexing. How can I check for 302 redirects? Screaming Frog Redirect Checker
Publisher markup
What is Publisher markup This markup connects the entire website to the publisher. While they may be utilized mutually exclusive, publisher mark-up is for businesses and authorship markup is for people. Similar to authorship mark up displays a picture of the writer as a rich snippet, publisher mark-up shows an overview of the the businesses google plus page on the best hand side of the screen when somebody searches by title for the company. Why does Publisher markup matter? It great for branding as the searcher will get a snapshot of your company`s title, emblem, address, images and reviews. How could I check easily have Publisher markup? Verify your website is connected to your business google page. Check the portion of of your website for this code
Meta 'hreflang'
What's Meta "hreflang"? Signals will be used on a a full page. Why does Meta "hreflang" issue? For those who have content in different languages on your website, you want to ensure the appropriate page is served to the searcher based on what language they`re utilizing. Results will probably be served based on area. Ex. spanish webpages with hreflang=es will soon be served to IP addresses in spanish-speaking countries. How am I able to check for Meta "hreflang" on my site? Right click "View Page Source". Search HTML for reflang markup ()
Title Tag Length
What exactly are optimized title tags? Having less than 65 characters in the title tag. Why does character size matter? Having more than 65 characters will result in the title. This could cut off keywords or your concept to searchers. How am I able to check for title character dimensions? Screaming frog
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